Roadside Religion: In Search of the Sacred, the Strange and the Substance of Faith. It wasn't the book I thought I was reading when I first picked it up, either--it was a lot more.
Roadside Religion is about religious oddities scattered across the American countryside. Everything from the Disney wanna-be- Holy Land Experience in the Florida theme-park Mecca (mixing my religious metaphors here, but, hey, I'm inclusive) to the Giant Ten Commandments and the replica of Noah's Ark to uncategorizable displays like the Cross Garden and the Ave Maria Grotto are included. And just to keep things lively, there is a stop at two Biblically themed minature golf courses.
Timothy Beal is Professor of Religion at Case Western Reserve University and his wife is a Presbyterian minister. Making a family vacation out of this project, they rented a motor home and drove around the country on a tour of eccentric religious sites. Beal interviewed most of the creators of these oddities. Why would anyone want to build a life-size Noah's Ark or the world's largest Ten Commandments model, he asked. Or how about the Cross Garden which is a large hodge-podge of hand-made crosses with dire warnings: Hell is Hot! printed on them?
The answers that he found along the way are what changed the book from what he thought he was writing to the book he wrote. Like Beal, I approached the subject with a skeptical eye and the assumption that these displays were mere expressions of eccentric, out-of-bounds religious expression that I could not relate to. But thanks to Beal's sensitive handling of the subject I had to confront my own prejudice and see that many of these exhibits were sincere and unique expressions of religious fervor that had the power to touch others for good.
To take just one example ( and for me, the most compelling in the book), the chapter about the Precious Moments Inspiration Park challenges those of us who see those big-eyed figurines in the Hallmark store as another tacky example of American kitsch. The description of the Precious Moments Chapel and the Books of Remembrance illustrates how Sam Butcher, the creator of Precious Moments figurines, responded in faith to the tragic death of his son and turned that response into a ministry that touches many people. I'm not much of a crier, but this chapter brought tears to my eyes and erased the distance between me and the creators of the exhibits decribed in the book.
Beal had the same response as he wrote the book--he was changed by the experience. Most of these exhibits get sympathetic treatment. The exception is the Holy Land Experience (Orlando FL), which he compares unfavorably with the Holy Land USA (Bedford, VA). Beal finds that the Holy Land Experience operates on a hidden agenda--the desire of the developer who is a converted Jew, to convert the Jews--and objects to the devious ways in which that agenda is pursued throughout the theme park.













